Friday, November 16, 2007

New Shoes

My tennies are just about dead - no sole. So I went to the mall to get new shoes. I like free enterprise, but I can't even begin to fathom the fruits of the capitalist system when it comes to athletic shoes: walls and walls of shoes, and no explanation to differentiate the product. The "sales associate" was not a great deal of help, either.

It appears that Nike is the king of shoes. The ratio is about 90:1, and that 1 includes all the competition. This was true in three different shoe stores. Nike has niched its product into several hundred slices, but I can't tell what slice is mine. I finally erred on the side of cheapness. They are ugly but serviceable, and halfway comfy. I can live with it.